The Official Bio:

Diane WhiddonI’m a business coach for healers, authors and creatives.  For the last twelve years, I’ve been helping people who love what they do build bigger businesses. My mission for every one of my clients is that they witness and recognize their own brilliance, get reconnected with their dreams, and fall in love with themselves all over again.  From that place, they can take bigger risks in the world and contribute to their Right People in a bigger way. (Read: more joy = more productivity)

I work closely with my clients to help them get clear on their purpose, and take meaningful action toward the life they want to create. I want you to have the time, energy and space you need to live your life fully.  For me, this is about witnessing your own beauty, knowing and being able to speak your own truth, and feeling your inherent goodness shining back at you from the world.

I support anyone who believes they have a gift to share, whether they’re new to entrepreneurship, or simply jaded with the typical marketing strategies.  The best clients for me are heart-centered entrepreneurs who are willing to grow and expand their reach.

The More Personal Bio:

Diane Whiddon

I’m a cis-gendered (meaning my gender identity is the same as my biologically assigned gender), able-bodied, feminist lesbian, tho I’m still getting used to that last word.  I’ve been gay all my life, but only realized it recently, so you may occasionally hear me occasionally declare, “I’m so gaayyy!”  while jumping around my office and dancing to the Indigo Girls.

I’m sure  it will pass in a decade or so.

And while my life hasn’t always been easy or clear, I’m becoming more and more grateful for my path that has somehow led me to this lovely career where I champion healers and creatives and their dreams because of my fierce belief that each of us–every single one of us–has magnificence to express and miracles to perform in this world, if only we can get clear on Who We Are.

My life-long oppression of my sexual orientation has led me to being super-passionate about the personal freedom and self-expression of everyone.  Queer or straight, my work is about shifting the patriarchal paradigm that runs through everything we do, but especially our business culture.

I loathe fear-based marketing tactics, transactional business models, and growth strategies based on competition.

Instead, I teach my clients how to market for their own joy and self-fulfillment, how to create and nurture relationships that continue to grow their businesses, and how to cooperate in partnerships that lead to more success for everyone.

Want to hear a little more about how I got my start, and when I first figured out what marketing really was?  Check out this video where I tell my story about how I really began my life’s work (warning: contains some swearing).

For reference, the blog posts in the video are the one about the big, metal chicken, and the one with the towels and my ultimate marketing epiphany.


Diane WhiddonI was born and raised in Florida, which I managed to escape when I was 30.  I lived a few years in Chicago, and then finally found my home in Boulder, Colorado.

I didn’t see snow until I was 26.

I’ve danced and done yoga all my life.

My favorite food is anything curry or cinnamon, though I’m mostly vegetarian these days. #bacon

I listen to everything from Jimmy Buffett to the Indigo Girls, and Fall Out Boy to Norah Jones.

My favorite color is #ac0039 (obviously) and orange, though I’m also a sucker for teal.

I ski, which is to say that I ride the lifts and slowly cruise down the greenest of the green runs.

I rarely eat sweets, but when I do, it’s always almond croissants.

Diane doing yoga over a beer barrel.

What I believe:

Diane Whiddon

Your natural state is joyful, esteemed and abundant.

It is your birthright to be joyful and fulfilled by your work and life. It is your natural state to experience the world as having abundant money and opportunities. And you deserve to feel and know the value of your contribution. In fact, the world will not work without it.

It is my job to help you recognize where you’re blocking your own success and happiness by first and foremost always seeing the wholeness and perfection of Who You Are. From this place of truth, it will be easier for you to unearth and shift old programming that is stopping your success and ultimate happiness.

You have everything you need within you.

You are a divine being with the entire knowledge of the Universe at your fingertips. You have access to this timeless wisdom in every moment, and I believe that you will instinctively know it when you tap into it.

My job is not to ‘teach’ you, but to help you remember Who You Are, a powerful, joyful, loving being who is here to experience all of life, including wild success, abundance, service, and the humbling truth of your intrinsic value.

I do not need to change you.

There is nothing about you that is broken or wrong, so I do  not see it as my job to help you, teach you, change you or fix anything about you.

My job is to give you as many possibilities for your contribution and future as I can, knowing that you will resonate with the ones that serve you and begin to create the exact life and business that you were meant for.

This is where we’ll talk about technical website details, marketing strategies, passive income products and anything else that might serve you and your business, but never with a sense of imposing my will upon you or forcing you to do things the Right Way for everyone else. Instead, my goal is to gently guide you to choose the options that resonate most with you right now.

I believe that this is the surest path for your success, and that you will recognize it before I will.


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See me in action:

Websites as Story – Creating Compelling Content from Wordcamp Denver 2016

How to Create Profitable Content (Get Clear) and Slideshow from Wordcamp Denver 2015

Critique-Press Rapid Fire Critique panelist at Wordcamp Denver 2015

Marketing for Author Entrepreneurs at Colorado Romance Writers

Get Clear and Be More Profitable talk (with corresponding slides) at Business Honoring Spirituality – January 2014

Video Interview with Casey Shivers, an I Am Well Conversation

Blogging and Marketing talk to local BNI chapter – November 2013

Some nice things:

Tweets from Wordcamp Denver 2015

I’ve also spoken, coached, taught or been featured at:


Ready to work together?  Take a look at my Services.

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